Type Division
Industry Automotive
Founded 1986
Headquarters Tokyo, Japan
Key people John Mendel, V.P., Acura USA
Products Luxury vehicles
Parent Honda Motor Company, Limited
Website Acura.com
Acura.ca
Acura.com.cn
Acura.com.mx
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company.[1] The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's luxury and performance vehicles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006. Honda's plans to introduce Acura to the Japanese market have been repeatedly delayed: the 2008 launch date was put back to 2010[2] and then in a December 17, 2008 announcement[3] from Takeo Fukui, CEO of Honda, it was postponed to an undetermined date. With the Acura brand, Honda is credited with being the first Japanese company to tap into the foreign luxury market.[citation needed] Before Acura, exported Japanese automobiles primarily had a reputation for being economical in design and marketed on value instead of luxury
